Propaganda techniques

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The two types of propaganda techniques that are being used in this advertisement are bandwagon and demonizing the enemy techniques. The way that the bandwagon technique is being used is by showing more and more customers are switching over to the samsung galaxy s4. And for demonizing the enemy technique, commercial is showing how the iPhone users don't have all the new and cool features that Samsung Galaxy s4 have.

Demonizing the enemy: Making individuals from the opposing nation, from a different ethnic group, or those who support the opposing viewpoint appear to be subhuman (e.g., the Vietnam War-era term "gooks" for National Front for the Liberation of South Vietnam aka Vietcong, (or 'VC') soldiers), worthless, or immoral, through suggestion or false accusations.

Bandwagon: Bandwagon and "inevitable-victory" appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking."
Inevitable victory: invites those not already on the bandwagon to join those already on the road to certain victory. Those already or at least partially on the bandwagon are reassured that staying aboard is their best course of action.
Join the crowd: This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.